Renée’s 2024 Year in Review & What to Expect in 2025 Leave a comment

2024 was all hands on deck for me and my team at our corporate headquarters in Austin, Texas and it always makes me happy to share the year’s highlights that we made happen to better serve you, our loyal friends and customers! Being able to share personal updates like these is one of my favorite parts of being a small, founder-led business. So here you go. Some of the most noteworthy things that happened at Renée Rouleau in 2024 and a sneak peak into 2025!

We Launched Three New BODY Care Products (As seen on the Today show!)

I took a bit of focus off of the face this year and wanted to offer some solutions for the skin on your body as well as a wellness product. These are so fun and you have been loving them!

Wake Me Up Shower Spray – This one will totally level up your shower experience. Mist is on your shower walls and turn on the water and your whole shower is transformed into a eucalyptus awakening. Seriously, it’s so good. And we’ve gotten so much feedback from the men in your lives that are loving it, too. (Code word for, he stole mine!)Bedside Body Balm – I wanted something to leave on my bedside table and apply to my hands, cuticles, feet (with socks), so I created this yummy balm. It melts into the skin beautifully without leaving a greasy mess. I know you’ll love it.Back & Body Buffing Towel – I am absolutely obsessed with exfoliating the body for super-smooth skin, traditional body scrubs that you have to scoop out of a jar aren’t always practical to use. Say hello to an easy way to slough off dry skin cells all over your entire body, including hard-to-reach areas like the back. I use this twice a week and follow with body oil and my skin feels absolutely incredible.

We Launched a New Eye Creme (Hello to fresher-looking eyes!)

Hydrabounce Firming Eye Creme – I packed a lot in here with the four main things the skin around the eyes needs — peptides, humectants, antioxidants, and restorative lipids. I get asked a lot, “Renée, do eye creams really work?” Yes and here is why.

If you’re in Austin, we also launched in-store pick up. When you check out online, you are now able to select that option and come say Hi to our team!

We Won Two Beauty Awards!

Rest Day Masque won an Allure Best of Beauty award for “Best Overnight Mask”. While there are many beauty awards out there, Allure is the OG and truly the equivalent of winning an Oscar! (Better Than Balm won last year!)

Our new Bedside Body Balm won a People beauty award so that was very exciting, too. It is such a pleasure to share my pro formulas with you. Each one is crafted with love and care, from my hands to your skin, for real results.

Our 2024 Best Selling Products Were…

In this order.

Anti Bump SolutionVitamin C&E TreatmentSkin Recovery LotionElderberry Soothing TonerAHA/BHA Blemish Control CleanserWeightless Protection SPF 30Triple Berry Smoothing PeelRapid Response Detox MasqueHydraboost Rescue CremeMoisture Infusion Toner

Our products were shipped to 37 countries! And we have received over 300 5-star reviews, we love to hear your feedback that our products are solving your skin concerns.

Creating skincare products is an intuitive art fueled by having touched thousands of faces and listening to people’s skin concerns over the past 35 years. This is…The Renee Way. 

Our Products Are Now Available For Purchase in Spas and Med Spas

The biggest news of the year…for the first time EVER, our products are now being sold through estheticians and skincare professionals across the US! I understand that you, our loyal customers, want to experience our products in real life. To touch, to smell, try something new and perhaps get a Renée Rouleau facial, is something you have been asking for.

I have turned down a lot of opportunities to have my line sold elsewhere. Big box retailers have knocked at my door and I won’t even entertain a conversation with them. I’m just not interested in following the path of so many brands where the focus then becomes sales and numbers. All for the sake of the almighty dollar. Founders lose their soul when they have investors breathing down their neck. I see it all too often and that’s just not for me. (I happily own 100% of my company and I talk about a lot of this on the Glossy podcast.) But, the thought of having my products out in the real world (vs just online) is very exciting and I could not have chosen the right people to represent my line — estheticians and trained skincare professionals. These are my people and I am just so excited!

We have 22 PRO partners so far and that list is growing all of the time. It’s a new area of business for us so we are taking it slow for the moment. See where to buy Renée Rouleau and thank you for supporting our partners!

New Estheticians Added to Our Team

Speaking of estheticians, back when I owned skincare spas in Dallas (and previously in Boston) I was around estheticians all of the time. When we closed down the Dallas spas five years ago, and I was now a 100% product company, I wasn’t around estheticians anymore and missed it. I get a lot of new ideas from them so in the spirit of getting back to my roots, we are now employing more estheticians to serve various roles such as new product development, customer care, social media and marketing and ultimately, to serve you better. We have recently hired estheticians Amanda and Maddie who you will interact when you call or email us. We’re always here to give that personal touch.

Me and my esthetician team. Amanda (left) and Maddie (middle).

It just feels so good to lean into the people who have always been part of my success — those who touch faces and truly understand skin on a deeper level. We speak the same language. If you are an esthetician and would like to be notified when we are hiring, apply here.

We Celebrated 28 Years of Renée Rouleau Skin Care

Always a ‘pinch me’ moment to be in business this long. My goal was to help others become more confident in their skin and am just truly grateful that your support still allows me to do this! I’ve been at this 35 years now and I just could never think of doing anything else. Thank you, truly. Here’s a fun throwback video.

The ‘FLO-vember’ Challenge Tradition Continues

As many of you know, my husband Florian of 22 years (and COO of our company) passed away six years ago from a short battle with cancer. Every year in November (his birthday month) when he was alive, we did ‘The FLO-vember Challenge” where we committed to a health goal and did it every day for the month. (We usually did burpees, ugh!) Me and the team have continued this tradition and it’s always a reminder of the importance of good health and keeps his spirit around. I know he is proud.

Estheticians and Dermatologists Unite

One of the things I love most about being in the beauty industry is the people I get to meet and learn from. This industry has some of the brightest, most innovative, creative people, and I never get tired of learning from them.

A big highlight in November was not only getting to speak for the second year at the Science of Skincare Summit but this year I played three roles: I was a speaker, the co-chair of the esthetician track and an exhibitor showcasing our line. What is super cool about this summit is that it brings estheticians and dermatologists together. This is very rare. We all have the same purpose, which is to help improve lives by improving skin but our approaches can be different and we haven’t always played well together in the sandbox.

This is now changing and we have a newfound respect for one another for how we view and treat skin and this summit is an example of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.

I will again be the co-chair next year so if you are a licensed skincare professional, please join me.

What You Can Expect in 2025…

At Renée Rouleau, we’re not about products. We’re about touching people. And I hope in some small way, I have touched your life. #TheReneeWay

You’re in the best hands.

XO,

Renée